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商品編號： W20875 出版日期： 2020/11/02 作者姓名： Kelly, Mary;Swann, Christopher 商品類別： Other 商品規格： 16p 再版日期： 地域： United States 產業： Broadcasting and streaming media industry 個案年度： 2019 -
商品敘述：
In 2019, Netflix had 167 million subscribers globally and offered thousands of television shows and movies on its streaming application, a growing proportion of which it produced itself. Media giants, who for years had valued the relationship with Netflix because it provided an additional outlet, began to re-evaluate their own (make) versus contract (buy) distribution decision. Leveraging acquisitions, technology investments, and vast content libraries, they entered the streaming wars by going direct to consumers. Was Netflix vulnerable in head-to-head competition in an increasingly fragmented market? How should it respond to entry by its former partners? Mary Kelly is affiliated with Villanova University. Christopher Swann is affiliated with Temple University.
涵蓋領域：
Innovation;Market entry;Strategy
相關資料：
Case Teaching Note, (W20874), 11p, by Mary Kelly, Christopher Swann
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